Strategy• 4 min read
Are Your AI Investments Building a Competitive Advantage or Just Cutting Costs?
SOT Research TeamMarch 22, 2026
Executive Takeaway
AI tools are not an AI strategy. Most mid-market companies are investing in AI that makes their existing operations faster or cheaper. While this is real value, it rarely is the kind that changes a competitive position. This post discusses how the companies that are pulling ahead are thinking about it differently.
AI tools are not an AI strategy. Most mid-market companies are investing in AI that makes their existing operations faster or cheaper. While this is real value, it rarely is the kind that changes a competitive position. This post discusses how the companies that are pulling ahead are thinking about it differently.
Discuss Your AI Portfolio with Our Executive CAIO Practice
Align AI investments, prioritize high-impact use cases, and mitigate operational risk.